Haze Westerlund is a Swedish born artist/art director and graphic designer now living on Costa del Sol in Spain.
Haze has been working in the advertising world around 30 years in Stockholm, Sweden until 1999, when the family decided to get a better life in the sun.
After moving the family to Spain Haze have been running Haze Graphic Design, Advertising and Web design Agency business in Marbella for fourteen years.
Below a list of Art related jobs. (have a few other done on my bucket list)
- Born April 12, 1948 in Stockholm, Sweden.
- First art related work was summer and weekend jobs at the decoration and advertising office in Tempo department stores.
- Worked in a Screen printing company, making Chiquita bananas large prints and Swedish Air force all stickers.
- Studied in Västberga Gymnasium Stockholm art and decoration class for two years including all printing techniques and photo classes.
- Studied in Konstfack art school in Stockholm. Different art classes.
- Started my first advertising agency.
- Worked as a journalist, photographer and with layout on a Swedish Hot Rod Magazine called Colorod.
- Started a film & video company as part owner.
- Studied 16mm film and producer classes in Stockholm.
- Was one of the digital art and graphic design pioneers in Sweden educated lots of advertising agencies in Macintosh and art/design related software.
- Opened the first 100% digital advertising agency in Stockholm as an employee at Agvald & Partners Advertising Agency. Also the first print shop with 4 colour Canon copy machines connected with raster image processing computers. It was called Krokodilen (Crocodile). Never figured that name out, big mouth and small ears? but it was a hit.
- More Advertising agencies, as part owner and some as a freelance.
- Moved 1999 to Fuengirola in Spain.
- Started a couple of advertising and Web development companies on Costa del Sol. Haze Graphic Design is still active and in the hands of my oldest son Mike.
- Retired at the age of 61 and went back to analogue art. Up to today using only concrete towels and knives on larger canvas.
.. and one finger drawings on the Samsung tablet for fun.
( Standing on picture also Haze old friend Lars Liljendahl, one of the best Art Directors Sweden ever seen.)
Haze Westerlund Biography